Ушбу ишга иқтибос қилган ишлар

3 та иш

Иш: Mediation analysis in partial least squares path modeling

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.000027

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000452

3. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

   Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

   МақолаDigital Marketing and Social MediaTourism Planning & Development20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001662