Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing
Xiabing ZhengSchool of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR ChinaJinqi MenSchool of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR ChinaFeng YangSchool of Management, University of Science and Technology of China, #96 JinZhai Road, Baohe District, Hefei, Anhui, 230026, PR ChinaXiuyuan GongSchool of Business, Nanjing Normal University, #1 Wenyuan Road, Qixia District, Nanjing, Jiangsu, 210023, PR China
2019en
ABI
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