The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
Kai KangSchool of Economics and Management, Hebei University of Technology, Tianjin 300401, ChinaJinxuan LuSchool of Economics and Management, Hebei University of Technology, Tianjin 300401, ChinaLingyun GuoSchool of Economics and Management, Hebei University of Technology, Tianjin 300401, ChinaLi Wen-LuSchool of Economics and Management, Hebei University of Technology, Tianjin 300401, China
2020en
ABI
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