Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps
Xin‐Jean LimSchool of Business and Economics, Universiti Putra Malaysia, Selangor, MalaysiaJun‐Hwa CheahSchool of Business and Economics, Universiti Putra Malaysia, Selangor, MalaysiaSiew Imm NgSchool of Business and Economics, Universiti Putra Malaysia, Selangor, MalaysiaNorazlyn Kamal BashaSchool of Business and Economics, Universiti Putra Malaysia, Selangor, MalaysiaYide LiuMacau University of Science and Technology, China
2020en
ABI
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