Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping
Khaled HassaneinDeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ont., Canada, L8S 4M4Milena HeadDeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ont., Canada, L8S 4M4
2007en
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