Consumers’ willingness to pay for green initiatives of the hotel industry
Kyung Ho KangCollege of Hotel and Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130-701, South KoreaLaura SteinCindy Yoonjoung HeoSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong KongSeoki LeeSchool of Tourism and Hospitality Management, Temple University, 1810N. 13th Street, Speakman Hall Suite 314, Philadelphia, PA 19122, United States
2011en
ABI
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