Social media in marketing: A review and analysis of the existing literature
Ali Abdallah AlalwanAmman College of Banking and Financial Sciences, Al-Balqa’ Applied University, Amman, JordanNripendra P. RanaSchool of Management, Swansea University Bay Campus, Fabian Way, Swansea SA1 8EN, UKYogesh K. DwivediSchool of Management, Swansea University Bay Campus, Fabian Way, Swansea SA1 8EN, UKRaed AlgharabatThe School of Business Department of Marketing, The University of Jordan, Amman, Jordan
2017en
ABI
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