A new dualistic approach to brand passion: Harmonious and obsessive
Krist SwimbergheThe University of Texas Tyler, 3900 University Blvd, Tyler, TX 75707, United StatesMarina AstakhovaThe University of Texas Tyler, 3900 University Blvd, Tyler, TX 75707, United StatesBarbara Ross WooldridgeThe University of Texas Tyler, 3900 University Blvd, Tyler, TX 75707, United States
2014en
ABI
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