Hedonic and utilitarian motivations for online retail shopping behavior
Terry L. ChildersSchool of Management (Marketing), University of Kentucky, Lexington, KY 40506, USAChristopher L. CarrKatz Graduate School of Business, Department of Information Systems, University of Pittsburgh, Pittsburgh, PA 15260, USAJoann PeckGrainger School of Business, Department of Marketing, University of Wisconsin, Madison, WI 53706, USAStephen J. CarsonDavid Eccles School of Business, Department of Marketing, University of Utah, Salt Lake City, UT 84112, USA
2001en
ABI
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