Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies
Terence SaldanhaTerry College of Business, University of Georgia, Athens, Georgia 30602Abhishek KathuriaIndian School of Business, Hyderabad 500111, Telangana, IndiaJiban KhuntiaBusiness School, University of Colorado Denver, Denver, Colorado 80202Benn R. KonsynskiGoizueta Business School, Emory University, Atlanta, Georgia 30322
2022en
ABI
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Practice and Policy Abstract
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