Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Building customer-based brand equity : a blueprint for creating strong brands

1. Antecedents of brand equity on halal tourism destination

   Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

   МақолаHalal products and consumer behaviorJournal of Islamic marketing20210 иқтибос

   ABIABI:AkademIndex/openalex/2021.article.000202

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   МақолаDigital Marketing and Social MediaBritish Food Journal20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.002300