A model of destination branding: Integrating the concepts of the branding and destination image
Hailin QuWilliam E. Davis Distinguished Chair, School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, OK 74078, USALisa Hyunjung KimSchool of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, OK 74078, USAHolly Hyunjung ImDepartment of Hotel Management, College of Culture and Tourism, Jeonju University, Republic of Korea
2010en
ABI
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