The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food
Krittinee NuttavuthisitSasin Graduate Institute of Business Administration of Chulalongkorn University, Sasa Patasala Bld., Phyathai Rd., Bangkok, 10330, ThailandJohn ThøgersenDepartment of Management, School of Business and Social Sciences, Aarhus University, Bartholins Allé 10, 8000, Aarhus C, Denmark
2015en
ABI
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