Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty
Hyejune ParkDepartment of Design, Housing and Merchandising, Oklahoma State University, 442 Human Sciences, Stillwater, OK 74078-6142, USAYoun‐Kyung KimDepartment of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, 244A Jessie Harris Building, Knoxville, TN 37996-1911, USA
2015en
ABI
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