Hedonic shopping motivations
Mark J. ArnoldDepartment of Marketing, John Cook School of Business, Saint Louis University, 3674 Lindell Blvd., St. Louis, MO 63108, USAKristy E. ReynoldsDepartment of Marketing, E.J. Ourso College of Business Administration, Louisiana State University, Baton Rouge, LA, USA
2003en
ABI
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