Customer engagement: the construct, antecedents, and consequences
Anita PansariCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USAVikas KumarCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USA
2016en
ABI
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