Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: The International Review of Retail, Distribution and Consumer Research

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000452

2. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   МақолаConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.001023