Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

1. Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM

   Chenxing Wang, Taiming Zhang, Rongzhi Tian +4

   МақолаEnvironmental Sustainability in BusinessHeliyon20230 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000555

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   МақолаInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001692