Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance
Ursula S. GrissemannDepartment of Strategic Management, Marketing and Tourism, University of Innsbruck, Universitaetsstr. 15, 6020 Innsbruck, AustriaNicola Stokburger-SauerDepartment of Strategic Management, Marketing and Tourism, University of Innsbruck, Universitaetsstr. 15, 6020 Innsbruck, Austria
2012en
ABI
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