Information direction, website reputation and eWOM effect: A moderating role of product type
Cheol ParkSchool of Business Administration, Korea University, Jochiwon-Eup, Yongi-Gun, Chungnam, 339-700, South KoreaThae Min LeeDepartment of Business Administration, Chungbuk National University, Gaeshin-Dong, Heungduk-Gu, Cheongju, Chungbuk, 361-763, South Korea
2008en
ABI
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