The role of emotions and conflicting online reviews on consumers' purchase intentions
Carla Ruíz MaféUniversity of Valencia, Faculty of Economics - Department of Marketing, Av. Naranjos s/n, 46022, Valencia, SpainKalliopi ChatzipanagiotouUniversity of Glasgow, Adam Business School, Gilbert Scott Building, Glasgow G12 8QQ, UKRafael Currás PérezUniversity of Valencia, Faculty of Economics - Department of Marketing, Av. Naranjos s/n, 46022, Valencia, Spain
2018en
ABI
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