From Multi-Channel Retailing to Omni-Channel Retailing
Peter C. VerhoefUniversity of Groningen, Faculty of Economics and Business, The NetherlandsP.K. KannanUniversity of Maryland, Smith School of Business, United StatesJ. Jeffrey InmanUniversity of Pittsburgh, Joseph M. Katz Graduate School of Business, United States
2015en
ABI
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Аннотация мавжуд эмас.
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