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2 та иш

Иш: How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness

1. The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

   Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman +3

   МақолаConsumer Retail Behavior StudiesCogent Business & Management20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.001164

2. Omnichannel Integration Effectiveness Through IoT Data Sharing in Retail Marketing Strategies

   Bakhtiyor Safarov, Nafosat Sharopova, Khurshida Tukhtaeva

   МақолаConsumer Retail Behavior Studies20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.019029