Sustainability and branding: An integrated perspective
Prof Vikas KumarGeorgia State University, J. Mack Robinson College of Business, Center for Excellence in Brand & Customer Management, 35 Broad Street, Suite 400, Atlanta, GA 30303, USAAngeliki ChristodoulopoulouGeorgia State University, J. Mack Robinson College of Business, Center for Excellence in Brand & Customer Management, 35 Broad Street, Suite 400, Atlanta, GA 30303, USA
2013en
ABI
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