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5 та иш

Иш: How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

  1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

    Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

    МақолаDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 иқтибос
    ABI

  2. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

    Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

    МақолаConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 иқтибос
    ABI

  3. RETRACTED: Empirical nexus of corporate social responsibility, service quality, corporate reputation and brand preference: evidence from Iranian healthcare industry

    Davood Ghorbanzadeh, Teddy Chandra, Samariddin Elmirzaev +3

    МақолаCorporate Identity and ReputationJournal of Health Organization and Management20240 иқтибос
    ABI

  4. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

    Mei Kei Leong, Kian Yeik Koay

    МақолаEnvironmental Sustainability in BusinessActa Psychologica20250 иқтибос
    ABI

  5. A moderated mediation model of perceived social sustainability on brand evangelism

    Mei Kei Leong, Kian Yeik Koay

    МақолаEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 иқтибос
    ABI