Ушбу ишга иқтибос қилган ишлар

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Иш: So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   МақолаDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.000990

2. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   МақолаEnvironmental Sustainability in BusinessActa Psychologica20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001449

3. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   МақолаEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001836