Importance-Performance Analysis
John A. MartillaSchool of Business Administration, Pacific Lutheran University, Tacoma, WAJohn JamesFrank Russell Co., Inc., Tacoma, WA
1977en
ABI
Аннотация
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Ҳали таржима қилинмаган
Идентификаторлар
Иқтибослар ва манбалар
5 та иқтибос0 та фойдаланилган манба