Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites
Hong-bumm KimCollege of Hospitality and Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul, South KoreaTaegoo Terry KimDepartment of Tourism Management, College of Business and Economics, Cheju National University, Jejudaehakno 66, Jeju Special Self-Governing Province, Jeju City 690 756, South KoreaSungwon ShinPassenger Traffic Operation Team, Airport Service Office, Korean Air, Joong Gu, Woon-seo Dong 2851, Incheon, South Korea
2008en
ABI
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