How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
Won‐Moo HurSchool of Business Administration, Pukyong National University, 599-1 Deayon3-dong, Nam-gu, Busan, South KoreaHanna KimDepartment of Clothing and Textiles, College of Human Ecology, Chungnam National University, 99 Daehak-ro, Yuseong-gu, Daejeon, South KoreaJeong WooSK Research Institute, SFC 3rd Floor, Taepyongro 1-ga Jung-gu, Seoul, South Korea
2013en
ABI
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