How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions
Alexandra ReseUniversity of Bayreuth, Faculty of Law, Business and Economics, Chair of Innovation and Dialogue Marketing, D-95440 Bayreuth, GermanyDaniel BaierUniversity of Bayreuth, Faculty of Law, Business and Economics, Chair of Innovation and Dialogue Marketing, D-95440 Bayreuth, GermanyAndreas Geyer-SchulzKarlsruhe Institute of Technology (KIT), Institute for Information Systems and Marketing, Chair of Information Services and Electronic Markets, Kaiserstr. 12, D-76131 Karlsruhe, GermanyStefanie SchreiberBrandenburg University of Technology Cottbus-Senftenberg, Chair of Marketing and Innovation Management, Erich-Weinert-Str. 1, D-03046 Cottbus, Germany
2016en
ABI
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