Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

1. University Malaysia Pahang Al-Sultan Abdullah: Building a Global Brand

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   БобHigher Education Governance and DevelopmentBusiness Cases Review20240 иқтибос

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2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   МақолаInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001692