Ушбу ишга иқтибос қилган ишлар

2 та иш

Иш: The role of brand authenticity for higher education institutions

1. University Malaysia Pahang Al-Sultan Abdullah: Building a Global Brand

   Basheer Al-haimi, Daing Nasir Ibrahim

   БобHigher Education Governance and DevelopmentBusiness Cases Review20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.chapter.000474

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   МақолаInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.001692