How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust
Waqar NadeemUniversity of Oulu, Oulu, FinlandAmir Hossein Amir KhaniCarsten D. SchultzUniversity of Hagen, GermanyNawal Abdalla AdamDepartment of Business Administration, College of Business and Administration, Princess Nourah bint Abdulrahman University, Saudi ArabiaRazaz Waheeb AttarDepartment of Business Administration, College of Business and Administration, Princess Nourah bint Abdulrahman University, Saudi ArabiaNick HajliSwansea University, UK
2020en
ABI
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