How brand awareness relates to market outcome, brand equity, and the marketing mix
Rong HuangMarketing, School of International Business Administration, Shanghai University of Finance and Economics, 777 Guoding Road, Shanghai 200433, ChinaEmine SarigöllüFaculty of Management, McGill University, 1001 Sherbrooke St. West, Montreal, Quebec, Canada H3A 1G5
2011en
ABI
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