Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Yoo Jung KimHoseo University, Department of Digital Business, 268 Anseo-dong, Cheonan, Chungnam 330-713, South KoreaJinyoung HanChung-Ang University, School of Computer Science & Engineering, 84 Heukseok-Ro, Dongjak-gu, Seoul 156-756, South Korea
2014en
ABI
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