Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
S. SreejeshIndian Institute of Management Kozhikode, IIMK Campus P.O., Kozhikode, Kerala, 673 570, IndiaJustin PaulUniversity of Puerto Rico Graduate School of Business, San Juan, PR, USACarolyn StrongCardiff University, United KingdomJose PiusDepartment of Operations, Rajagiri Business School, Rajagiri Valley, Kakkanad, P.O., Kochi, 682 039, Kerala, India
2020en
ABI
Аннотация
Аннотация мавжуд эмас.
Идентификаторлар
Иқтибослар ва манбалар
2 та иқтибос0 та фойдаланилган манба