COVID-19: an opportunity to review existing grounded theories in event studies

The outbreak of COVID-19 has negatively impacted the event industry, while offering it opportunities to reinvent itself. Reviewing some of Getz (2012) futurist thoughts, is part of this reinvention process. This study concludes that: (a) Future Proposition 2 is accurate (b) Future Propositions 1 and 7 need precisions, and as a result has been reformulated as follow:

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