Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
Omar S. ItaniHospitality Management & Marketing Department, Adnan Kassar School of Business, Lebanese American University, Beirut, LebanonRaj AgnihotriUniversity of Texas at Arlington, 701 S. West St., Room 228, Arlington, TX 76019-0469, United StatesRebecca DingusDepartment of Marketing and Hospitality Services Administration, Central Michigan University, Smith Hall 100, Mt. Pleasant, MI 48859, United States
2017en
ABI
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