The effects of factors influencing on user behavior intention to use mobile payment: Evidence from Cambodia
Nam HungFaculty of Business Management and Professional Studies, Management and Science University (MSU), Section 13, 40100 Shah Alam, Selangor, Malay-siaJacquline ThamFaculty of Business Management and Professional Studies, Management and Science University (MSU), Section 13, 40100 Shah Alam, Selangor, Malay-siaS. M. Ferdous AzamAbdol Ali KhatibFaculty of Business Management and Professional Studies, Management and Science University (MSU), Section 13, 40100 Shah Alam, Selangor, Malay-sia
2020en
ABI
Аннотация
Mobile payment is considered as a technology innovation which is being exploited and further expanded in both developed and developing or emerging countries. It is considered as an alternative method to cash payment method. This study is employed with the objective of exploring how Cambodian user behavior intention is affected by perceived transaction convenience, perceived transaction speed, social influences, and facilitating condition. Each factor is measured by different items and there are 38 items developed in this study. The data is collected by distributing questionnaires to Cambodian users and 329 questionnaires are collected successfully.
Ҳали таржима қилинмаган
Идентификаторлар
Иқтибослар ва манбалар
2 та иқтибос0 та фойдаланилган манба