Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
Juan-Pedro Cabrera-SánchezBusiness Administration and Marketing, University of Sevilla, SpainÁngel Francisco Villarejo RamosBusiness Administration and Marketing, University of Sevilla, SpainFrancisco Liébana‐CabanillasBusiness Administration and Marketing, University of Sevilla, SpainAijaz A. ShaikhJyväskylä University School of Business and Economics, P.O.Box 35, FI-40014, University of Jyväskylä, Finland
2020en
ABI
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