ANALYTICAL METHODS AND METHODOLOGY IN LINGUOCULTURAL STUDIES

The study explores the evolution of analytical approaches and methodological principles within linguocultural studies, emphasizing the interrelation between language and culture in shaping meaning. It investigates cognitive, discourse-oriented, and corpus-driven perspectives, underlining their complementary nature. The results underscore the necessity for a flexible methodological model that accommodates cultural diversity and linguistic variation in today’s globalized context.

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