EDUCATION SERVICES MARKET DEVELOPMENT IN THE DIGITAL ECONOMY

This article analyzes the current state and development trends of the education services market in the context of the digital economy as of 2026. It examines the transformation of education into a strategic sector driven by technological innovation and human capital development. Particular attention is given to global market dynamics, the rapid growth of education services in Uzbekistan, and the structural changes occurring within the sector. The study highlights the increasing role of artificial intelligence, hybrid learning models, and lifelong learning in reshaping education systems. Additionally, the article evaluates the strengths, weaknesses, opportunities, and risks associated with the development of the education market in Uzbekistan. The findings suggest that the sector is evolving from a traditional knowledge-based model toward a skills- and outcome-oriented system, creating new opportunities for investment and innovation.

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