The Concept AND Essence OF Competitiveness OF Hotel Complexes

The primary goal of hotel industry businesses is profit, which directly depends on the volume of services provided. Each hotel market entity strives to increase sales volumes and faces a hurdle—fierce competition, which, as we know, is the primary mechanism of the market. The foundation for an organization's effective development in a competitive market is the development of competitive advantages and the enhancement of its own competitiveness.

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