Elina Jaakkola

2 ta ish

University of Turku

1. Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

   Harri Terho, Joel Mero, Lotta Siutla +1

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.209046

2. Challenging the "integration imperative": A customer perspective on omnichannel journeys

   Isadora Gasparin, Ekaterina Panina, Larissa Becker +3

   MaqolaOAOchiq kirish20212 iqtibos

   ABIABI:AkademIndex/2026.other.139914