Liying Zhou

2 ta ish

Guizhou University of Finance and Economics

1. Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

   Gangren Zhang, Cheng Lu Wang, Jiaojiao Liu +1

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.031905

2. Doing bad by doing good? Corporate social responsibility fails when controversy arises

   Shuojia Guo, Cheng Lu Wang, Seokyoun Hwang +2

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.242847