Steffi Sze-Nee Yap

1 ta ish

Swinburne University of Technology Sarawak Campus

1. I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

   Yingyu Zhong, Zhang Yingying, Luo Meng +4

   Maqola20223 iqtibos

   ABIABI:AkademIndex/2026.other.058584