Mun-Yee Ooi

1 ta ish

UCSI University

1. It’s not all fun and games: gamification in e-commerce on consumers’ impulse buying of retail food products

   Su-Kyung Lim, Yiqi Tan, Xiu-Ming Loh +3

   Maqola20250 iqtibos

   ABIABI:AkademIndex/2025.article.068204