Huang Wei

1 ta ish

INTI International University

1. DECODING THE ACTUAL IMPACT OF GENERATIVE AI ON CONSUMER DECISION-MAKING AND BRAND LOYALTY: A CROSS-NATIONAL MULTI-GROUP PLS-SEM ANALYSIS ACROSS THREE ASIAN COUNTRIES

   Sima Ghaleb Magatef, Suleiman Shelash, Asokan Vasudevan +3

   MaqolaOAOchiq kirish20260 iqtibos

   ABIABI:AkademIndex/2026.article.02pm3j52