ПРИРОДНЫЕ ЛЕЧЕБНЫЕ РЕСУРСЫ РЕГИОНА КАК ФАКТОР РАЗВИТИЯ РЫНКА САНАТОРНО-КУРОРТНЫХ УСЛУГ

In the territory of Perm region a big variety of natural medical resources which create a basis for market development of sanatorium services is located. It is possible to qualify balneal and drinking mineral waters, therapeutic muds, and district landscape climatic conditions as natural medical resources of the region. The sanatorium organizations of the region not completely use potential resources of the district, which reduces their potential and appeal to vacationers. This is often due to high costs for investigation, receipt of the license and further operation of mineral raw materials. The qualitative and quantitative estimation of the used and potential natural medical resources necessary for a sustainable development of sanatorium activities of Perm region has been carried out. It is revealed that the territory of the region has the considerable potential for the development of resort and recreational activities at the expense of local natural and medical resources. In the territory of Perm region natural medical resources possess unique medicinal properties necessary for the organization of treatment-and-prophylactic activities in the sanatorium organizations. Climatic indicators of the district have allowed to create a certain type of weather during a whole year in different resort and recreational areas of the region that in case of rational use can be useful to health of the population. Now it is necessary to develop the regional program for studying and use of potential natural and medical resources for the organization of sanatorium activities that will allow to increase quality of health of the population, to increase employment of the population, recharging of budgets of different levels.

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