Стратегии транснациональных корпораций для меняющихся моделей международной торговли

This paper tries to give a comprehensive summary of the multinational corporation strategies in the light of the fast-changing world and the changing patterns of international trade. We make a general picture of contemporary world economy and international trade with strong focus on the most important patterns of the current globalisation tendencies. The room for manoeuvre for corporate adaptation is unearthed. The study points to the most important factors of competitiveness and calls the attention to relevant directions to take by the corporations given the rapidly changing feature of the contemporary world economy and international trade.

Hali tarjima qilinmagan